FOUNDING MOMS
Help shape what comes next.
SEREIN was created for mothers — and we believe mothers should have a voice in what we build for them.
Founding Moms are an early community helping us better understand motherhood, postpartum support, products, resources, and what women actually need.
WHY IT MATTERS
The best support starts with real insight.
When mothers share what they actually experience, we can create support based on real life — not assumptions.
Founding Moms help us understand what's working, what's missing, and where SEREIN can do better.
Share your perspective
Tell us what motherhood and postpartum really look like for you.
Influence what we create
Help shape future products, resources, services, and ideas.
See what's coming
Get select early looks at new SEREIN concepts and releases.
Receive Founding Mom benefits
Access special opportunities and appreciation perks created for the early community.
Be part of something meaningful
Join mothers helping us improve the way women are supported.
YOUR VOICE HELPS SHAPE SEREIN
Better support for every mother, at every stage.
Your experiences help us understand where mothers need more support and where the motherhood industry still falls short.
Through feedback, surveys, conversations, research, and select opportunities to review new ideas, Founding Moms help SEREIN grow in a direction that reflects real motherhood.
This is more than feedback. It's partnership.
HOW IT WORKS
01
APPLY
Tell us a little about yourself, where you are in motherhood, and why you'd like to be involved.
02
JOIN THE COMMUNITY
Selected Founding Moms are welcomed into the early SEREIN community and receive information about available opportunities.
03
SHARE & INFLUENCE
Participate in surveys, feedback opportunities, product conversations, research, and select early-access experiences.
04
HELP SHAPE THE FUTURE
Your insight helps influence what SEREIN creates, improves, offers, and builds for mothers.
BEHIND THE SCENES
There are many ways to have a voice.
- Short surveys
- Product feedback
- Resource reviews
- Early concept previews
- Motherhood research
- Discussions about unmet needs
- Select testing opportunities
- Feedback on future SEREIN ideas
Participation opportunities may vary, and Founding Moms are never required to take part in every opportunity.
IS THIS FOR YOU?
We're looking for honest perspectives — not perfect motherhood.
Founding Moms is for mothers who want to share their experiences, ideas, and feedback to help make support better for the women who come after them.
You don't need a large following. You don't need to create content. You don't need to have motherhood figured out.
You simply need to be willing to share honestly.
Real mothers. Real insight. Real impact.
Help us build something that supports mothers today — and makes motherhood a little more supported for the women who come next.